About me

I am Senior Lecturer in the School of Art, Design and Architecture at De Montfort University in the UK. My research is broadly concerned with design and sustainability, with a focus on upcycling, circular economy and net zero. I have research interests and expertise in sustainable design, craft, production, business, supply chains, behaviour, consumption and lifestyles. My research uses design as a tool for new product development, service innovation, behaviour change, scaling up niche sustainable practices/behaviours, and transitioning to the circular economy and net zero. I have published over thirty peer-reviewed journal articles, conference proceedings and book chapters in my field with high-impact journals and high-quality publishers. I am interested in supervising PhD students. If you are interested, please see detailed research interests/expertise below. 

Research interests/expertise

Upcycling and circular economy

Sustainable art, design and craft

Sustainable production, businesses and supply chains

Sustainable behaviour, consumption and lifestyles

Consumer behaviour and behaviour change 

Product design and new product development 

Product-service systems and service innovation

Systems thinking and innovation 

Scaling-up and transition 

Design education 

Net Zero


PhD in sustainable design at Nottingham Trent University, UK (thesis titled Sustainable production and consumption by upcycling: Understanding and scaling up niche environmentally significant behaviour)

Fellow in Higher Education Academy (AdvanceHE)

PGCert in Learning and Teaching in Higher Education at De Montfort University, UK

MSc in Strategic Product Design at Delft University of Technology, Netherlands (dissertation titled Needs Assessment of South Sudanese Base of the Pyramid Customers on Health, Water and Sanitation)

BSc in Industrial Design at Korea Advanced Institute of Science and Technology, South Korea 

Research group affiliations

Institute of Art and Design, De Montfort University (2017-present)

Centre for Industrial Energy, Materials and Products (2013-2017)


De Montfort University staff profile

Google Scholar